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Marketing Technology Manager

Esanda Recruitment (on behalf of client)

This is a Full-time position in Las Vegas, NV posted March 8, 2021.

nnOur client is a leading online sports betting, gaming and gambling company based out of Las Vegas, Nevada.

Enjoying rapid growth within this hyper growth industry, they have created a new role to head up their Mar Tech strategy.

Liaising with the stakeholders within the company, they’re looking for a rockstar with an appreciation of how technology enhances marketing.nn nn n nn nnThis role is based at their office in Las Vegas and will report to the Director of Product.

They are looking for an individual who has a keen eye for detail, has an interest in sports and wants to become part of a team for a growing US business.nn nn n nn nnResponsibilitiesnn nn
• Work closely with global teams on marketing technologies and the integration processes of third-party bonusing and marketing tools.nn nn
• Serve as marketing technical subject matter expert to prepare product presentations, user guides, and additional training documentation for use by all company teams.nn nn
• Research and assist to resolve all marketing product technical issues.nn nn
• Test and validate marketing product technology is in compliance with jurisdictional regulatory requirements.nn nn
• Assist and support the marketing team in driving marketing technology improvements.nn nn
• Prepare requirements, user stories, and specifications as needed.nn nn
• Collect relevant data to provide actionable insights for the product backlog.nn nn
• Own and maintain a marketing product backlog.nn nn
• Help determine which user metrics and parameters are most relevant and how to track them.nn nn
• Conduct market research to meet identified marketing needs for product improvements and innovation.nn nn n nn nnYou should have a minimum of two years of experience with launching digital products across various platforms including web and apps.

Experience with third party marketing tools is required (Appsflyer, GA, FB campaigns, GTM, etc.)nn