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Digital Marketing Manager-REMOTE/Hybrid

Solomon Page

This is a Contract position in Las Vegas, NV posted May 8, 2022.

Our client is seeking a Digital Marketing Manager to join their growing Marketing DTC fashion business and lead the strategy and execution of key marketing channels including email marketing, influencer marketing, paid search, and social media. This role reports to the Vice President of Marketing and will have one direct report. The candidate should have experience working as a performance-driven marketer. The individual will manage the paid media budget and optimize the marketing mix to support company objectives and will be responsible for growing and nurturing the customer base through various acquisition and retention initiatives. The ideal candidate is interested in the fashion / retail industries, familiar with current trends, and well-versed in ecommerce best practices. This role is considered a Hybrid/Remote work cadence based in NYC with office requirements several days a month/as needed, so commuting proximity to the Tristate area required .

Responsibilities:

  • Leverage experience and knowledge of marketing channels to optimize email campaigns, influencer campaigns, paid search, and social media for driving growth in the customer base and in top-line sales.
  • Oversee execution of day-to-day marketing activities including preparation and review of emails, ads, promo assets, and campaign assets.
  • Develop channel-level analysis and track campaign and overall performance.
  • Build reporting dashboards and executive-level presentations and identify opportunities to improve campaigns and channels.
  • Develop a framework for testing targeting strategies, campaign structures, and creative assets.
  • Collaborate with the creative team to test visual creative and copy in order to optimize marketing assets across different channels.
  • Develop in-depth analysis of the customer base to define proper segmentation strategy for email marketing, promotional activities, and loyalty program.
  • Translate overall business objectives and corresponding KPIs to recommended allocation of paid media budget across channels to maximize effectiveness and efficiency.
  • Own relationships with email service provider, paid search agency, influencer marketing platform, social media partner, and affiliate partner.
  • Monitor and analyze competitor activity, marketplace trends, and impression share and adjust strategic plans accordingly.

Qualifications:

  • BS / BA degree
  • 4-6 years of experience executing digital marketing involving visual creative assets, copy, and performance tracking
  • Experience as a manager / leader utilizing exceptional interpersonal and analytical skills
  • Must have superior critical thinking, creative problem solving, attention to detail, excellent communication skills, and a self-starter mentality
  • Adept at analyzing data working in Excel / Google Sheets; experience / understanding of Looker A+
  • Experience using critical thinking and creative problem solving
  • Excellent written and oral communication skills and detail orientation
  • Comfortable working in an entrepreneurial, dynamic, and fast-paced environment
  • Must excel at multitasking and managing competing priorities
  • Knowledge in a similar of ecommerce business bringing best practices and customer behavior knowledge

Technical Proficiencies : Microsoft Word / Excel / PowerPoint/ Photoshop

  • Experience working with the tools of Marketing such as Google Ads, Google Analytics, Facebook Ads Manager, CRM Expertise, Adobe Lightroom, InDesign, Keynote, Shopify, Microsoft Office, Magento, Hootsuite, Fashion GPS, Mailchimp, Constant Contact, WordPress, Squarespace

If interested in continuing your career in the fashion industry, please apply.

The Solomon Page Distinction

Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.