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Digital Marketing Manager at Spiegelworld Corporate

Spiegelworld

This is a Contract position in Las Vegas, NV posted June 20, 2022.

Founded in 2006, Spiegelworld is a quirkforce of 450+ organizers, agitators, dreamers, doers, insiders, outsiders and iconoclasts of every flavor, on a mission to make the world a more art-filled, inspired and playful place, one unforgettable memory at a time.

Scope

The Digital Marketing Manager will help lead the customer relationship strategies that will build new and sustainable customer relationships across channels. The Digital Marketing Manager will be responsible for the planning, design and implementation of the martech programs to drive acquisition strategies and increase customer value across the Spiegelworld network. Responsible for program development, data integration, analysis and support in maintaining and leveraging of database. This position reports directly to the VP of Marketing and Sales.

Responsibilities

  • Responsible for all aspects of database marketing programs, planning, implementation, analysis and reporting.
  • Responsible for successful strategy design, build and coordination of the Spiegelworld database marketing system.
  • Responsible for the production and design of all direct marketing and email communications.
  • Responsible for customer segmentation, model creation and list generation, ensuring data integrity and security.
  • Provides all acquired data and statistics to the VP Marketing & Sales for monthly status reports and reviews.
  • Assist in implementing marketing promotions, product development, tracking KPIs and processing data quality.
  • Responsible for continuous improvement, additions and deletions of customer data based on trends, response rates, market, security and direction.
  • Responsible for maintaining systems integration across martech tools, assisting in data integration and technology support to achieve marketing CRM goals.
  • Other duties as assigned by your manager.

Requirements

  • Minimum five (5) years with experience in database marketing, marketing analytics and/or marketing technology is preferred.
  • Bachelors or Masters Degree in Business and/or Masters Degree in or equivalent to direct marketing, business analytics or marketing communications is a plus.
  • Technically proficient and knowledgeable in architecture that gathers customer information and feeds database solutions to support CRM strategy.
  • Skilled in driving customer first insights and driving data-based strategies to build loyalty and conversion.
  • Gathers and analyzes information skillfully, working well in groups to problem solve and ideate.
  • Experience driving data driven campaigns and managing marketing database systems.
  • Experience in analytics and reporting.
  • Familiarity with data quality tools, web analytics and marketing intelligence systems required.
  • Working knowledge of SAS and SQL.
  • Experience working with protected and sensitive customer information, to provide confidentiality and security.
  • Experience in program development and deployment, including email, mobile and digital marketing communications.
  • Self-starter who excels in a highly collaborative, creative, and ever-changing organization.
  • Excellent time management skills and ability to manage shifting priorities to meet deadlines while maintaining a positive attitude.
  • Strong oral, written, analytical and interpersonal skills.
  • Following a conditional offer of employment, able to show proof of being fully vaccinated, able to get vaccinated within 7 days, or have a qualifying medical or religious exception.
  • Willing to participate in employer-paid COVID-19 Mitigation protocols which include weekly testing and onsite screening.
  • Must have valid work authorization for the US

Benefits

From free benefits to competitive pay, Spiegelworld is proud to offer a comprehensive compensation and benefits package to our eligible part-time and full-time employees. Benefits include 100% employer paid health coverage for employees, access to a network of support for our employees’ health & well-being, and vacation time & paid time off including holiday pay opportunities. What’s more, Spiegelworld offers employee discounts on goods and services that will help our employees live a better and healthier life.